Buy Tractor Emulsion English Elms 2387 online at Asthivaram.com. We would like to help you in making the best buying decision. Here is brief about the series, product and the company.

Product Description :

                   Paints that are used on the interiors of the house are called as Interior Paints. Interior paints are made to be scrubbed, resist staining and allow cleaning.

Series Description :

                 Asian Paints Tractor Emulsion gives a smooth finish to the wall. It is a smart choice if you have been previously using distemper.

Company Description :

                     Asian Paints Limited is an Indian multinational paint company headquartered in Mumbai, Maharashtra. The Company is engaged in the business of manufacturing, selling and distribution of paints, coatings, products related to home decor, bath fittings and providing of related services. Asian Paints is India/’s largest and Asia/’s third-largest paints corporation. Asian Paints is the holding company of Berger International. The company was set up in a garage in Mumbai by four friends Champaklal Choksey, Chimanlal Choksi, Suryakant Dani and Arvind Vakil in February 1942. The four families together held the majority shares of the company. In the 1950s the company launched a “washable distemper”, which was a balance between the cheap dry distemper that peeled easily and the more expensive plastic emulsions. In 1954, “Gattu” – a mischievous boy with a paint bucket in his hand – was launched as a mascot. By 1967 it became the leading paint manufacturer in the country. Gattu helped in bringing the commodity-led business of painters to the actual end-users of home-owners. Ogilvy & Mather, the advertising agency associated with Asian Paints, launched a marketing strategy by focusing on festive occasions in the 1980s with their tag line “Har Ghar Kuch Kehta Hain” (Every home says something about its owner). In the 1990s, the advertisements focused on the home exteriors focusing on how the paints could keep the exteriors timeless. The company revamped its corporate identity in the 2000s and changed its “Asian Paint” logo to a shorter “AP”.